Tourism is a service industry having certain peculiar
character because tangible goods are produced but service is performed. Some of
the special characters of tourism are discussed below:
1.
Tourism begin a service concept it is
non-material. It may be defend that mountains, rivers are visible, a hotel and its beds can be seen, an airplane
is flying above us, a tourist is trekking, etc. some tourism products have more
tangible elements than intangible elements. Tourism is created over the
tangible materials. A meal, for example in a restaurant has more tangible
elements but image friendliness, perception, helpfulness, courtesy, security,
trust, etc on the basis of which imagination, hopes, expectations, wants and
needs are aroused.
2.
Tourism is the combination of economic (measurable)
and non-economic. Visitor arrivals, air space, rail tricks, hotel beds, etc can
be measured but pleasure, leisure, comfort, relaxation, recreation they
acquired cannot be measured. Foreign tourists are measurable but domestic
tourists and economies they generate are difficult to measure. We can count
foreign income but we cannot count the cost of negative impacts created by
tourism.
3.
Tourism is made of several industries. Each of
the components of tourism is highly specialized and together makes the final
tourism. Tourism is not airlines, a hotel and hotel industry or a visit t o the
historical sites but rather an amalgam of many industries, which together makes
tourism industry.
4.
Tourism is related with fantasies of
self-realization, personal transformation, exotic escape, romantic sublimation
and other transcendental yearnings.
5.
Tourism product does not move to the customer
but the customer needs to move to the product. Export of the tourism product
means arrival of tourist or tourism products used by tourist.
6.
The demand of the tourism product is very
unstable and susceptible to external forces. As tourist is outsiders any event
at their origin on the way or the destination will affect their desire to
travel. So tourism is adjustable and acceptable of the reality.
7.
Tourism is the most luxurious concept as it is
related with rich people. So in tourism our customers are from the influential
society, advanced. Rich and intellectual.
8.
Tourism business has unlimited possibilities as
it is related with idea.
9.
Every citizens of a country is directly or
indirectly related with tourism. Their response and behavior towards tourist
reflects the image of the country.
10.
Tourism has a special character of “Parasite”.
Its survival/prosperity is based on other’s economy, rules and regulations,
political situations, etc
Tourism is a service industry and is directly related to
satisfaction and human behavior and it is the most complicated subject to deal
with. A person may or may not choose a tangible product, solely depends on his
ability to afford and on his likes and dislikes. But the choice of tourism
product is based on “push and pull” factors or here and there. Its production,
sales process is different and delivery mechanism is also different so
after-sales services are also different.
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